What is a cookie?
A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself. Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).
Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.
Types of cookies and how we use them
Essential and Functional cookies
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing.
Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by us or by third-party services.
These cookies allow BigCommerce, our hosting platform, to securely serve this website to you.
Analytics and Performance cookies
Analytics and performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help us understand visitor usage patterns, identify and diagnose problems or errors you may encounter, and make better strategic decisions in improving our audience’s overall website experience.
Third-party cookies on our site
We may employ third-party companies on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf.
They may also set third-party cookies which can be used to track you on other websites that use the same third-party service, in order to deliver the services they are providing. For example, if you visit Black Indigo and also use a social media platform, you may see a Black Indigo ad in your social media newsfeed or timeline.
Our third-party privacy promise
We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.
How you can control or opt out of cookies
If you browse websites from multiple devices, you may need to update your settings on each individual device.
Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.
This policy is effective as of 21 March 2020.